Stationery package, marketing and collateral materials
VTDIGGER.ORG is a statewide news website developed by a group of concerned citizens and journalists to create a platform for consistent delivery of in-depth reports on matters of public interest and to serve as a catalyst for more open debates on key issues that impact Vermonters’ daily lives. The site provides watchdog reports on Vermont state government, politics, consumer affairs, business and public policy.
Mad Dog worked with VTDigger to establish their identity package, marketing materials, sales sheets, and branded collateral. Besides a stationery suite and pocket folder, Mad Dog produced a series of online banner ads targeting underwriters, a sales and media kit, plus branded swag including beanies and notepads.
In July 2015, VTDigger was named one of the top 10 most promising local online-only news sites nationally because of its underwriting support and sustainable giving from its readers.