CLIENT

Food Bank of Alaska

PROJECT

These Are The Facts (2012)

DESCRIPTION

FBA is dedicated to eliminating hunger in Alaska by obtaining and providing food to partner agencies feeding hungry people and through anti-hunger leadership. FBA wanted to highlight the sometimes tragic but often encouraging and uplifting numbers associated with the issue of hunger in Alaska, in order to engage the reader emotionally and convey just how much work still needs to be done to end hunger in the Last Frontier. Mad Dog sprinkled callouts liberally throughout the annual to present the numbers as small graphic bites that make an impression even when flipping casually through the booklet.